The relationship between Breitling and the car dates back to the early 20th century. Concours d’Elégance Suisse (Swiss Elegance Competition) was held from June 22nd to 24th, 2018 and Breitling appeared as an official chronograph partner. The event provided an opportunity to display the collections for the world’s most outstanding classic and antique car owners. This year, a total of 70 well-preserved cars were exhibited in the Château de Coppet near Lake Geneva.
The theme of Concours d’Elégance Suisse in 2018 is “1920-1939: From modernity to design”, which especially resonates with Breitling, as it was at that time that Breitling built a close relationship with cars and aviation. Full of revolutionary design, many of the current products of delicate copy Breitling are inspired by the classic elements at that time.
Breitling has highlighted the brand’s heritage by means of this opportunity. The representative of Breitling and the watch collector Fred Mandelbaum have participated in the discussion and traced back to development history of. Meanwhile, some antique models of Breitling have been exhibited, which made them successful in the early times that the brand had just been established. Moreover, Breitling also opened a flash shop in the Château de Coppet to display is latest cheap Breitling imitation watches with automatic movement, including the historical models created from 1920s to 1930s.